Author Archives: emansfield

Yoda the WOO Leader

In one of his more recent blog posts, Seth Godin wrote, “One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first … Continue reading

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theme 2012

Dr. Stephen Covey said, “The main thing is to keep the main thing the main thing.” As I go into 2012, my decided word for the year is “intentional”, so I can’t think of a better quote to keep in … Continue reading

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in thanksgiving…

“I would thank you from the bottom of my heart but for you, my heart has no bottom.” ~Author Unknown It is impossible for me to reflect upon this holiday without thinking about how grateful I am for family, friends, … Continue reading

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The Birthday Gift

It’s my birthday and it was a gloriously warm and sunny morning for November 12 in Minnesota, so I decided to go for a walk and enjoy it. ¾ into my walk I found myself a nice park bench overlooking … Continue reading

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I care. And so I run. …for now

I was reminded of some of my own stories from my mission trip to Moyo, Zambia last year after connecting with an organization that randomly began following me (The ESM Group) on Twitter called Three Avocados Coffee. Three Avocados is … Continue reading

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conducting business unusual

The ESM Group is passionate about conducting Business Unusual Attention potential donors toward My Team World Vision 13.1 Run: Please Save the Date! The ESM Group cordially invites you to our Supporter Appreciation Party A South African Wine Tasting on … Continue reading

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Independence Day

“In the truest sense, freedom cannot be bestowed; it must be achieved.” ~ Franklin D. Roosevelt How true is that!?! Throughout history we’ve proven that to ourselves. Our victories have all been labors of love (for country, for family, for … Continue reading

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How does Memorial Day impact your opportunity for sales?

Very little when it comes to service-based businesses, right? Why? Holidays like Memorial Day bring retailers the opportunity to run HUGE Memorial Day sales and promotions that can’t help but capture our attention. So why can’t professional service providers get … Continue reading

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the alignment between sales and marketing

Think of gears as a metaphor for alignment… Proper gear design is imperative in order to produce the desired result. The cogs (the teeth) must mesh and be precisely aligned in order to work in tandem. When alignment is attained, … Continue reading

Posted in Business Development, Business Strategy, Key Differentiators, Sales and Marketing | 1 Comment

I know, right? Right on!

According to the Urban Dictionary, the latest hip phrases flying off our tongues are expressions of extreme agreeance meaning, “I feel you” or “I get it” and are used to affirm that you can relate to the preceding statement. But … Continue reading

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